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Alter Ego brings luxury lifestyle to Nigeria with Private Atelier

The Cable

The Cable

The Cable

Alter Ego Project Group, a bespoke luxury solutions company, has berthed in Nigeria.

Alter Ego Private Atelier offers bespoke services that covers different aspects of luxury living such as travelling and unique interior objects.

Michael Owolabi, CEO Black Pelican Ltd, and a partner with Alter Ego Private Atelier, says the presence of the company in Nigeria signals a remarkable difference in the growing Nigerian luxury industry.

According to Owolabi, the development means that the Nigerian luxury industry is coming of age, adding that there is a huge potential in the African market for Alter Ego bespoke luxury expertise.

«Alter Ego speaks the language of ultimate luxury which is evenly translated and understood in any culture or country. Private Atelier bespoke products & services are popular with Royal families, international business elite, top officials and trendsetters. We deliver made-to-measure solutions for luxury homes and best-in-class travelling. For Nigeria, there is an exclusive offer dedicated to the opening of Private Atelier in Abuja: Nigerian VIP’s are granted with a rare opportunity to purchase any item from Alter-Ego exposition on site without pre-order

Industry analysts argue further that with a Phillips Consulting report on the Nigerian luxury industry showing that wholesale and retail trade accounts for about 21% of Nigerian GDP, preceded only by the agricultural sector which contributes 35%. With a growth rate of about 10%, the luxury sector is expected to continue to be a key driver of the GDP. Hence the presence of Alter Ego Private Atelier in Nigeria will surely drive growth in the sector in the coming years.

«Alter Ego Private Atelier delivers top-of-the-range expertise in interior design & decoration and exclusive travel accessories," explains Julia D. Lantieri, CEO, Alter Ego Project Group.

«VIP clients seek for comfort, aesthetics and exclusivity in every aspect of their lives. We are able to give the ultimate response to such sophisticated inquiry. Alter Ego Private Atelier in Abuja adheres to the philosophy of bespoke luxury solutions.»

«The artcases we offer are very unique. An artcase is the work of art in its own right. The interior décor and the artcases presented at Alter Ego Private Atelier are truly exclusive bespoke luxury items. They both represent pure patterns of timeless Italian craftsmanship and style-mastering heritage merged with state-of-the-art innovations. The best of Italian luxury is now available in Africa. We are very proud and happy to make it happen finally," Lantieri added.

Alter Ego Private Atelier, which launched on Thursday, is located at Il Bagno premises on Rachel Court, Plot 679 Cadastral Zone B13, Gaduwa, Gudu District Abuja.

Alter Ego Project Group has contributed to luxury lifestyle in major countries across Europe like Italy, France, Monaco, Croatia, Great Britain and The Russian Federation.

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