ALTER EGO PROJECT GROUP REACH THE PLAN AWARD 2022 FINALS

We are pleased to announce that our team has made it to the finals of the celebrated THE PLAN Award in the “Best Interior Design” category in recognition of a magical, mind-blowing atmosphere of our project Villa Pinede.

One of the most unique features of this house interior is certainly the fireplace in the lounge. This 6-metre high art object is made of a single slab of marble with the use of innovative technologies of stone processing. Its décor looking like folds of marble “fabric” is inspired by classical sculptures of great Renaissance masters. The decorative effect is enhanced by the unusual texture of the marble with its grey background and white veins, which resemble a beautiful picture depicted by Nature. 

The floor-to-ceiling windows afford stunning views, which turn into elements of the interior, start a visual dialogue with it and are echoed in the decorative motifs. The tall panels with floral decor built on the bespoke designs by the ALTER EGO team create important focal points. The rich ornamental patterns hand-carved from tufa replicated the exterior elements in the interior.

The originality and distinctiveness of the interior is coupled with it being practical, consistent and pure in an avant-garde manner. This functionality creates the setting in a necklace with individual stunning details, unmatched décor and art objects shining like precious gems in it.

Another point to admire is the spiral staircase. The tracery flower petal railings of the staircase are developed by the ALTER EGO designers and are subjected to galvanisation producing a complex nickel-plated finish.

The interior would not work without carefully planned lighting which creates a magical, mind-blowing atmosphere. The wow effect is achieved by the chandeliers made of Venetian glass, the works of art by Italian masters handing down their craft secrets through generations.

One of the customer’s key demands was utilising rare and exclusive natural materials. The creative team collaborated with the manufacturers who use in their production woods from controlled and programmed cuts and extract stone in accordance with the Natural Stone Sustainability Standard. The stone was in fact given a leading role in the beautiful interiors of the house. The rooms are finished with marble, granite, calcite and onyx individually selected at the best Italian quarries.

THE PLAN Award is an annual international prize that recognizes excellence in architecture, interior design, and urban planning. The quality of this competition is underscored by its international jury, made up of leading figures in the architecture, design, real estate, and academic fields.

It’s an honour for ALTER EGO Project Group to have been named a finalist in THE PLAN Award. We worked incredibly hard to deliver this project and to be recognized by the judges is a testament to the incredible talent and commitment of our brilliant team.