Alter Ego Project Group is the Milan-based luxury brand making waves on the shores of Nigeria. We travelled inland to meet CEO and Founder Julia D Lantieri.

What’s the secret behind some of the world’s most beautiful homes? Who’s responsible for styling the eye-catching yachts of Capri and Antibes? And just how do you give your Falcon 8X the finishing touches to set it apart fr om most other jets? We caught up with Julia D Lantieri, Founder and CEO of Italy’s Alter Ego Project Group, to find out. Fifth Chukker: We’ve known the Alter Ego brand for quite a few years now, but you really caught our attention in 2016 when you announced you were opening a Private Atelier here in Nigeria. How did one of Italy’s top luxury design houses decide on laying down roots in Abuja? Julia D Lantieri: “In the past, it was enough for a brand to specialize in one thing, and perhaps focus on a small local audience. But now the whole world feels more like one village. There are fabulous taste-makers right across the African continent — but as a country, Nigeria really seems in the lead. People were flying to our Atelier in Milan, and asking how to bring the Alter Ego approach to their homes. We were coming here more and more, spending time with some inspirational customers. Eventually we just thought ‘you know what, we should be here full time!’ So we looked for a location, and Abuja seemed like the perfect fit.” Fifth Chukker: For readers who may not know Alter Ego yet, how would you describe what you do? Julia D Lantieri: “At its simplest, we’re here to help you live beautifully. Everyone’s life is so precious, and no two	individuals are exactly the same. So wouldn’t it be nice if we could express that individuality through the objects that surround us? It could be your home, or a yacht, or even a jet plane. But whatever it is, you want to make it your own. Through our longstanding family links to the best Italian manufacturers and craftsmanship, we can bring that special sense of style and flair to just about anything.” Fifth Chukker: We’ve seen some of your yacht and aircraft interiors, and they’re absolutely stunning — every bit as beautiful as the work you do around homes. How would you describe your aesthetic? Julia D Lantieri: “Thank you — although I certainly can’t take all the credit. People know me as the public face of Alter Ego, and it’s true the first concept was mine. But there’s a big team behind the scenes of hugely talented professionals. When I see some of the designs our architects are creating today, I’m really speechless. They’re the very best working in the business, and we’re lucky enough to be able to realise projects on a spectacular scale. The people who source our land, our décor — everyone has the same attention to detail. We are meticulous over every small facet, and make sure all the furnishings, all the objets d’art, everything you or a guest could see, hear, smell or feel — everything must be exactly just so. Our team controls the production of everything. We manage delivery, we oversee the assembly. These are big projects, there’s a lot of small detail involved. You really have to juggle many things. But ultimately, everything we create must delight the mind and the senses. That’s perhaps at the heart of our brand.”
Fifth Chukker: Well it certainly comes across in your homes. Julia D Lantieri: “Definitely. Over the past 15 years, we’ve worked around the world to create some really amazing projects. What they have in common wherever we go is the wish to produce something beautiful. When you say ‘house’ or ‘yacht’ it can sound very functional. But these are emotional spaces. For their owners and their families, they’re places of sanctity, places of pleasure. They’re wh ere birthdays and celebrations are marked. They’ll see some incredible parties! These are wh ere life’s most important moments are lived. So it’s understandable people want them to feel special. “Whether it’s the physical setting of a new home you’ve commissioned, or a centrepiece painting to decorate your yacht you want it to say something about you. Mass-produced items are fine, and are functional. But often they tend to lack soul. We find that by working with truly skilled craftspeople — by dealing with small ateliers direct — we can provide you with something beautiful. Lovingly handmade, and intended to last you a lifetime.” Fifth Chukker: And how about you personally? Tell us a bit about your journey. Julia D Lantieri: “Well, I’m fascinated by people. I love to help them tell their story — to take a building, or a swimming pool, or even the crest of a yacht — and give it the personal touch. I love to unlock that special something which you know, deep inside, is true and precious to you, but perhaps you haven’t found a way to express it on the outside. I’m also obsessed about detail. One of my degrees is in business, and I learnt how sometimes even the smallest thing can become the most important. A brand like Apple understands this point well. So we make sure everything is always just perfect. Our team is very varied, with people fr om all over the world. But if there’s one thing that unites us, it’s this obsessive attention to detail.” Fifth Chukker: How much does your Italian heritage play into that? Julia D Lantieri: “A lot, I’m sure. It’s just second nature to me really. Italy is so famous for detailed craftsmanship — not just in the mass-market brands everyone’s heard of, but going right back into history. It’s no coincidence Leonardo and Michelangelo were Italian!” Fifth Chukker: So if we were setting out to create the Alter Ego look in our homes, what would be the best way to do it? You’re famous for supplying custom-made furniture. Who are your favourite makers?	Julia D Lantieri: “It’s impossible to name only one. Over the past fifteen years we’ve built up some special relationships: we understand our suppliers and they understand our unique clientele. When you come to Alter Ego, the first thing we do is to listen. If we don’t listen, how can we begin to understand what you need? We are famous of course for Alchymia, which is absolutely unique. It’s one of our favourite brands in the whole Alter Ego portfolio: it harmonises perfectly with what an interior should be.” Fifth Chukker: What is it that makes Alchymia so special? Julia D Lantieri: “They’re a family owned Italian business going back hundreds of years, but their take on design feels so modern. They have an amazing way of melding the best of the past with a sense of the future, fusing influences fr om so many cultures and styles. Oriental, Art Deco, opera, Classical literature. It’s a real melting pot, but somehow it all works to create these enchanting pieces that will look great for many hundreds of years more. Fine woods, silver leaf, pretty gemstones — these things have a timelessness about them when they’re beautifully used. But we have more than 300 Italian producers in the wider Alter Ego family. We invite you to co-create with us. So the finished piece is usually something truly original. Then you can honestly say it’s a real work of art.” Fifth Chukker: Yes, that bespoke co-creation is definitely an Alter Ego hallmark. Will you be offering the full service here in Nigeria, all the way from concept to completion? Julia D Lantieri: “Absolutely. When the team first came to me with the recommendation we open a presence full-time in Nigeria, I said I would only do it if we could guarantee a complete level of service. So well before concept, we help you with the consultation phase. We make sure your desires have been understood. And then — to make sure they’re actualized — we offer an incredible level of hands-on client care. You’ll have your own personal manager throughout any project. They’ll be there whenever you need them — you can call up at night with an idea you’ve just had and by morning, they’ll find a way to fulfil it. They live to fulfil astounding projects. So they’ll speak to the contractors, make sure things run on time. Have all those conversations about technical stuff, and details, and the aesthetic, so you can relax and know you’re in the safest hands. We have a saying at Alter Ego — ‘we turn air castles into real castles’ — and it’s true. We’ll work with you to create the idea. And we won’t stop until it’s firmly in place.”

Fifth Chukker: What would you say are the benefits of going to you rather than direct to a manufacturer?
Julia D Lantieri: “The most important of all is the final result. Our expertise is knowing how to create and combine all the elements. It might sound as if it would take up more time, but actually it’s quicker for you as a client because once we understand your requirements, we can quickly pare down thousands of options to half a dozen very strong choices. It doesn’t matter if it’s a property development or a bespoke carpet: we will quickly find the solution for you. And it’s also worth saying — though this is rarely a critical factor for most clients — that our deep relationships with the artisans and craft workshops mean they offer us very favourable pricing. So even if you were to go to a maker direct, without the benefit of any Alter Ego management service, there is no way they could offer the kind of negotiated discount they provide trading through us. In this sense, our service doesn’t cost anything. When clients appreciate this they realise what we do is terrific value for money, since the savings we make possible more than cover our management fees.”

Fifth Chukker: It does sound amazing. What would your advice be to anyone interested in finding out more?
Julia D Lantieri: “Get in touch! We’d love to hear from anyone reading this. Whether you’re looking for a very special gift, or seeking inspiration for how to celebrate your successes we can provide you with something beautiful, very often lovingly handmade, and intended to last you forever.”

Fifth Chukker Magazine | Vol 2 Issue 13

«Главный ориентир в работе над объектом, будь то частная вилла, самолёт или коллекция багажа — полное понимание желаний заказчика, его представлений о красоте, комфорте и функциональности. Выбирая лучшее из лучшего, группа Alter Ego отвергает банальность и стремится к совершенству»

Креативное бюро, которое Вы возглавляете, в прошлом году отметило первый юбилей — 10 лет. Вы работаете в различных областях: девелопмент, архитектурное проектирование и дизайн интерьеров, промышленный дизайн, оформление яхт и самолётов, прямые поставки мебели и предметов декора. А с чего всё началось? Лет 12 назад я начала строить дом и долго искала компанию-подрядчика. Со многими встречалась, общалась, пересмотрела все предложения на рынке, но так и не нашла людей, которым могла бы довериться. Я знала точно, чего хочу, но подобных или даже отдалённо похожих вариантов не было. Тогда я решила (вернее, мне пришлось) всё делать самой. Попробовала — получилось, потом завершила стройку родительского дома, помогла друзьям… В нулевые на рынке ниша качественных услуг для требовательных заказчиков в принципе пустовала. Вот тогда я и задумала создать свою компанию, в которой работали бы умные, молодые, креативные архитекторы и декораторы, умеющие создать приятную и абсолютно творческую атмосферу. Потом — снова удача, счастливый шанс. Мои друзья, девелоперы, решили построить очередной посёлок в ближайшем Подмосковье и обратились ко мне с предложением создать его мастер-план, а также реализовать несколько домов «под ключ», т. е. выполнить все этапы работ: от проектирования до строительства и отделки. У Вас специальное образование? Тогда его ещё не было, но я пошла учиться в МАРХИ, потому что без специальных знаний сложно заниматься архитектурой и строительством профессионально. Параллельно собирала команду и в итоге создала свою компанию. Мой партнёр — человек удивительный! Вячеслав Лабзин — архитектор, тоже окончил архитектурный институт, потом преподавал там 10 лет, совмещая преподавание с творческой практикой. В тот же период он увлекся графикой и создал замечательную коллекцию эзотерических работ в стиле романтического символизма, на покупку которых неоднократно поступали заявки из аукционных домов Sotheby's, Christie's и других.	Вы никогда не хотели заниматься только творчеством? По натуре я управленец, мне это интересно. Это тоже творчество, поверьте! Мы начали с мебели, ездили по выставкам, знакомились с представителями фабрик, собирали портфолио, выстраивали отношения с поставщиками. Года два ушло только на то, чтобы создать свою проверенную базу. Нужно было найти фирмы, которые не только торгуют своим именем, но и имеют собственное производство, а потому гарантируют качество. Конечно, пришлось столкнуться с огромным количеством проблем, но наша въедливость себя оправдала. У любого бизнеса есть оборотная, не всегда радужная, сторона. В этом тоже пришлось убедиться? Конечно, к примеру, когда мы заказали диван за $50 тыс. у одной известной марки и захотели приехать на производство, оказалось, что делают его вовсе не в Италии, а в полуподвале в Китае — и дерево не то, и качество отвратительное. Потому-то мы и потратили столько времени, чтобы отыскать только самые лучшие фабрики и самых надёжных партнёров.
Вы предпочитаете работать с итальянскими поставщиками, почему? На мой взгляд, итальянцы — лучшие пиарщики, зачастую немного преувеличивающие свои способности, но тем не менее, они являются ведущими мировыми дизайнерами и основателями всех тенденций. Лёгкие и креативные. Если грамотно выстроить отношения и проводить своевременный контроль, то они быстро реагируют, улавливают малейшие нюансы и готовы предложить решение даже в самой, казалось бы, безвыходной ситуации. Какие направления развивает сейчас ваша компания? Мы начали с дизайна и декорирования, потом занимались архитектурными проектами, потом — девелопментом, в том числе и за рубежом. Мы развивались вместе с нашими клиентами. Скажем, строили дом по специальному заказу в России, обустраивали его, меблировали, а позже клиент, купив недвижимость в Лондоне, именно нас приглашал её декорировать или перестраивать. Так же и с яхтами, самолётами — да с чем угодно. Так, год за годом мы учились и осваивали новые для себя направления. Понятно, что клиенту удобней общаться с одной компанией, а не связываться с множеством разных. Как Вы думаете, почему выбирают именно Alter Ego? Так получилось, что мы работаем с высокостатусными клиентами. И обычно мы — не первая компания, с которой они сталкиваются, реализовывая тот или иной проект. Мы никогда не говорим, что мы единственные и лучшие. Мы просто хорошо работаем, готовы тратить время, силы, нервы, переделывать по многу раз, если клиент чем-то недоволен, исправлять ошибки, а не «забалтывать» свои огрехи. Всё гладко не бывает — есть чересчур капризные заказчики, но мы работаем над тем, чтобы все в итоге остались довольны: и мы — проделанной работой, и заказчик — результатом. Наверное, поэтому к нам и возвращаются — отношения уже выстроены, мы уже понимаем друг друга с полуслова. И потом мы знаем, как добиться качества; знаем, что это не просто и не быстро. Мы готовы тратить нервы и деньги, потому что понимаем, каким должен быть результат. Для этого нужно было проделать весь этот путь — ошибаться и работать над ошибками. Сейчас мы уже можем назвать себя и опытными, и закалёнными.	Какие из проектов или заказчиков запомнились Вам более всего? Мы работаем строго конфиденциально — не можем ни имён называть, ни готовые работы показывать. Одно могу сказать — мы вкладываем в дело душу, а потому обсуждения проектов иногда проходят весьма эмоционально. Были случаи, даже ругались — давали себе слово, что никогда не будем работать с этим клиентом, да и он, казалось, ненавидел нас. Но спустя полгода человек снова появлялся на пороге офиса, и мы начинали новый проект. Бывает и наоборот. Помню, муж втайне от жены делал ей подарок — строил дом с полным декором и меблировкой, при этом доверившись нам абсолютно. Но полная свобода творчества оказалось подарком для нас, но не для его жены. Оказывается, она хотела не просто получить дом, а самой заняться его обустройством. Я знаю, что у Вас появился новый проект — модный бренд. Это одежда или аксессуары? Да, мы зарегистрировали ещё одну компанию — в Италии. И одежда, и аксессуары, и багаж. Но об этом пока говорить рано. Как планируете развиваться дальше? Будем развивать сеть ателье персонального дизайна — в Париже, в Лондоне, в Милане, в ОАЭ, Гонконге. В Саудовской Аравии — наш дизайн пришелся по вкусу членам королевской семьи. Не боитесь конкуренции? Я бесстрашный человек, но конкуренты, действительно, сильные. Ведь где черпают вдохновение гиганты индустрии? В маленьких фирмах, которым часто не хватает сил на развитие — им проще продать идею. Я тоже была готова свести функцию компании к лаборатории идей, но потом твёрдо решила — нет, всё буду доводить до конца. Вы пару раз упомянули слово «нервы» — работа действительно нервная? Когда дизайнер выкладывается целиком, это уже на грани нервного срыва. Идея захватывает его, он становится её рабом, заложником. Или работа с заказчиком — контакт 24 часа в сутки… Гораздо проще выпускать, к примеру, люстры. И продавать их: кому нравится — купит, кому нет, будет искать дальше. А наша задача — творить идеи, искать и делать то, что в итоге должно понравиться заказчику. Сложно, зачастую менеджеры после сдачи проекта берут больничный. Но потом с новыми силами берутся за новый проект. Важно главное: нам всем очень нравится наша работа.

Генеральный директор проектной группы Alter Ego Юлия Д. Лантьери — об истории, миссии и секретах успеха компании

В этом номере мы решили сделать раздел ПЕРСОНА и посвятить его разговору с экспертами на рынке недвижимости. Первые, с кем мы решили пообщаться — это специалисты в области проектирования и управления проектами. Руководитель Проектной группы ALTER EGO — Юлия Д. Лантьери рассказала о том, с чего начинается дом и что ожидать после его приобретения.

Юлия, Вы руководите Проектной группой, которая занимается архитектурным, дизайн и ландшафтным проектированием, а также комплектацией объектов предметами интерьера. К Вам обращаются как частные клиенты, так и строительные холдинги. Расскажите, пожалуйста, чем Вы руководствуетесь и что необходимо закладывать в идейный фундамент будущего проекта?

Да, верно. Мы работаем с частными клиентами и строительными компаниями, и в этом кроется ответ на Ваш вопрос. Строительная компания заказывает коттеджный поселок или жилой комплекс для собирательного образа будущего владельца, а частный клиент чаще всего уже точно знает, чего он хочет и не раз размышлял на данную тему. Нашей задачей остается грамотно реализовать его желания. Необходимо учесть, что в доме должно быть заложено не только гармоничное пространство, но и функциональность на далекое будущее. Работа с жилыми комплексами или коттеджными поселками тоже скрывает в себе много особенностей. Важно угодить всем, но одному нравится современный стиль и передовая техника, а другому — классика и ее история. Чтобы сочетать эти стили надо иметь очень основательное чувство вкуса, большой опыт и высокую степень профессионализма, но если удается найти эту гармонию, то она никого не оставит равнодушным. Главное, что я хотела бы выделить при проектировании — это все-таки функциональность. Красота — вещь непостоянная, и предпочтения могут меняться, а если проект выполнен грамотно, то с ним можно творить чудеса перевоплощения.

На что стоит обратить внимание при выборе дома с точки зрения архитектурного проекта?

Я бы посоветовала обращать особенное внимание на внутреннюю планировку. Это самая сложная часть в архитектурном проектировании. Лучше всего выделить приоритетные помещения, которые желает иметь будущий владелец и, исходя из того, имеются ли они в том или ином объекте, принимать решение о покупке. Также хочу отметить, что важно узнать историю дома до его приобретения, а именно: год его постройки, используемые материалы при строительстве, конструктивные особенности, и еще немаловажный фактор — это прежние жильцы (если это вторичная продажа) и настоящие соседи. Эти два фактора хоть и не относятся к особенностям проекта, но могут оказать существенное влияние на комфортное проживание. Еще важно прояснить ситуацию о сроке ввода дома в эксплуатацию, узнать о том, находился ли дом в нежилом состоянии и, если да, то сколько по времени. За длительный период дом остывает, а когда его снова затопят, он повторно будет «усаживаться», а это надолго отодвинет момент, когда можно будет приступать к его обустройству.

Какие тенденции в архитектуре Вы сейчас наблюдаете и что предпочитают жители Рублево-Успенского шоссе?

На этот вопрос я не могу ответить однозначно. По-прежнему, и это вполне закономерно, популярной остается классическая архитектура. Уют, комфорт, респектабельность и незыблемые традиции поколений — вот что так подкупает в этом стиле. Но приоритеты понемногу смещаются в сторону современного высокотехнологичного дома, и объясняется это тем, что платежеспособное население значительно помолодело.

Представители этого поколения подолгу находятся за границей. Они там учились, жили, работали и возвращаясь в Россию, вполне логично, что хотят иметь собственный дом, ничем не уступающий уровню, к которому они привыкли. Их выбор падает на архитектуру третьего тысячелетия, которая олицетворяет собой бурный ритм жизни, свободу и независимость.

Такие требования удовлетворить в России значительно сложнее, потому что у нас нет в наличии необходимых технологий и материалов, которые можно было бы применять в строительстве подобного жилья и не бояться за их качество. Тут очень важно знать международный рынок и использовать лишь те материалы, что пригодны для нашего климата.

Я всегда ставила во главу угла образование своих специалистов. Мы ежегодно проходим повышение квалификации за границей и посещаем основные специализированные выставки. Работа в сегменте премиум-класса должна подразумевать в первую очередь качество и профессионализм, а не только цену.

По Вашему мнению, какие должны быть первые действия после приобретения недвижимости? Какой объем работ скрывается за этим?

Все, конечно же, зависит от самого объекта и стадии, на которой он находится. Если говорить о доме «под чистовую отделку», то уже можно приступать к проектированию интерьера и параллельно изменить планировку. Если же дом приобретен с обстановкой, но ее необходимо изменить, то тут стоит искать компанию, которая занимается проектированием дизайна интерьера, его декорированием и поставкой предметов мебели и декора. Нанимать одну компанию на дизайн-проект, а вторую на поставку предметов интерьера не очень целесообразно, так как это существенно затягивает сроки реализации проекта, не гарантирует воплощение задуманного и в итоге увеличивает стоимость.

Мы выстроили эффективную схему работы, которая включает в себя все виды услуг от проектирования до поставки предметов мебели. При заключении договора клиенту предоставляется персональный менеджер, который полностью руководствуется интересами заказчика как внутри нашей компании, так и перед подрядчиками. Он занимается полной координацией между отделами: дизайн-проектирования, декорирования, строительства и отдела менеджеров по поставкам. Такая схема работы позволяет нам выстроить гибкую ценовую политику и предложить выгодные коммерческие условия за счет выполнения комплекса услуг.

Ваша компания предоставляет услугу по комплексному управлению объектом, которая, как мы знаем, зарекомендовала себя, и Вы успешно реализовали некоторые очень сложные объекты. Расскажите о ней подробнее.

Отвечая на данный вопрос, мне хотелось бы рассказать о реальной ситуации, которая натолкнула меня на мысль о создании данной услуги.

К нам по рекомендации обратился один клиент, который высказал следующее пожелание: — «У меня есть лишь час личного времени в месяц, который я готов тратить на обсуждение всех вопросов, связанных с проектированием, строительством и реализацией „под ключ“ моего дома. За это я готов хорошо и своевременно платить. Если Вы сможете выстроить свою работу таким образом, что будет выполнен весь спектр задач в условленный срок, не выходя за рамки бюджета (что является принципиальным) и не отвлекать меня ни на минуту больше, то я готов подписать контракт и предоставить Вам на управление свой объект. Если же я буду вынужден заниматься вопросами больше обозначенного мною времени, то Вы будете оплачивать мне то лишнее время, которое я потратил согласно тарифу Вашей компании». Не буду углубляться в детали, но скажу лишь, что этот объект был очень хорошей и суровой школой обучения принципам не только и не столько управления объектом (мы и до этого уже предоставляли услугу персонального менеджера), но и умения грамотно, четко, емко и своевременно выполнять все проектные задачи и формировать всю отчетность по проекту. Мы успешно справились с этим объектом и после этого все менеджеры нашей компании стали регулярно стажироваться в Швейцарии по курсу «Управление проектами». Услуга стала пользоваться большим спросом. Она позволяет клиенту существенно экономить свое время, нервы и в итоге — финансы. Заказчик общается с единым представителем, который владеет полной информацией об объекте и отвечает за весь процесс его реализации. Сейчас могу сказать, что эта схема зарекомендовала себя и позволяет нам включиться в проект практически с любого момента.

С учетом российского бизнеса данная услуга может скрывать в себе довольно много вопросов. Какие гарантии Вы даете и как выстраиваете работу, чтобы обеспечить максимальную прозрачность для Клиента?

Во-первых, все подрядчики выбираются на основе реального тендера, что легко проверить, запросив у ведущего менеджера всю документацию. Хочу сразу акцентировать Ваше внимание — нам не интересны тайные вознаграждения от подрядных организаций, мы официально получаем достойную оплату от заказчика, что делает нас абсолютно независимыми и беспристрастными по отношению к привлеченным организациям. Мы работаем с множеством компаний и отвечаем за сроки и качество, поэтому некомпетентных подрядчиков сразу же отсеиваем. За эти годы мы создали хорошую базу партнеров, с которыми можно надежно работать. Тем не менее, каждый раз проводя тендер на какие-то виды услуг, мы приглашаем новые компании, чтобы быть уверенными в адекватной стоимости.

Многие наши читатели пользуются или пользовались услугами частных дизайнеров, а иногда приглашают именитых иностранцев, чтобы сделать дизайн-проект интерьера.

Верно. Очень часто приглашают частного дизайнера для проекта интерьера, но за этим скрывает много «но». Первое — это сроки, ведь команда сделает интерьер раза в три быстрее. А второе — частный дизайнер не сможет предложить хорошие условия по поставке мебели, так как для этого надо обладать уникальными условиями по сотрудничеству с фабриками-производителями, что, как правило, имеют не очень многие. Мы постоянно занимаемся расширением нашей базы партнеров и сейчас их более 2500. Все ведущие фабрики из Италии, Испании, Англии, Германии, США и Франции работают с нами на эксклюзивных условиях. К тому же у нас есть свой офис в Милане, который контролирует и отвечает за все поставки. Также немаловажное отличие работы фирмы от частного дизайнера — это ответственность перед клиентом. Чем крупнее компания, тем больше ресурс и возможности, начиная от комфортного офиса, где проводятся переговоры и заканчивая взаимозаменяемостью в команде.

Сейчас на рынке довольно много компаний, которые занимаются архитектурным проектированием, дизайном интерьера, поставкой мебели и ландшафтным оформлением. Кто-то специализируется на одной области, а ALTER EGO же занимается всем перечисленным. У вас есть ведущее направление?

Думаю, что я могла бы выделить направление дизайн проектирования и поставку мебели и декора (комплектацию объекта «под ключ»), потому что это самые трудоемкие процессы, требующие очень высокой организованности. Тем не менее, это не говорит о меньшем значении в нашей компании направления архитектурного проектирования и ландшафтного дизайна. Просто по объему этими услугами пользуются немного реже.

Дом — это отображение интересов и жизни его хозяина. За счет чего можно этого добиться?

Владелец чаще всего сам знает, чего бы он хотел, и тут его просто надо услышать. Если же нет никаких идей или мыслей, то мы предлагаем определиться лишь со стилем и дальше разрабатываем эскизы до того момента, когда будет найден нужный вариант. Обычно на втором или третьем варианте мы попадаем «в точку», опять же благодаря команде специалистов. Ведь случается, что иногда у одного человека запросто может пропасть вдохновение, но с командой такого не произойдет.

В окончании нашего разговора я хотела бы пожелать читателям Рублевка MAGAZINE, чтобы все то, что связано с их домом, вызывало бы только положительные эмоции.

L-R : Davide Doro, CEO, Alchymia, Business Woman, Bola Shagaya, Julia D. Lantieri, CEO, Alter Ego Project Group and Michael Owolabi, CEO, Black Pelican Ltd at launch of Alter Ego Private Atelier

Some of Nigeria’s top oil magnates, captains of industries and government dignitaries that included Billionaire Bola Shagaya and business mogul Julius Rone gathered on Thursday, December 15, 2016 to celebrate the opening of Alter Ego Private Atelier, the first- of-its-kind private Atelier in Africa.

The invitations only event held at Alter Ego Private Atelier inside Rachel’s Court, IL Bagno building in Gudu district, Abuja also had Special Adviser to the Minster on Budget and Planning, Ben Ifeanyi Akabueze, Retired Chief of Administration, Nigerian Navy, Admiral Joe Aikhomu and General Manager, Marketing & Corporate Communications, Coscharis Group, Abiola Babarinde in attendance. Others were President, MGM Marbles and Stones Italy, Laura Olivari, Chairman Arden Miles, Jude Ifedi among many distinguished guests.

L-R : Bola Shagaya, International Business Woman, Adetola Owolabi, Executive Director, IL Bagno and Mosun Olusoga, Director, Access Bank Plc at the grand opening of Alter Ego Private Atelier in Abuja

Alter Ego Private Atelier offers bespoke luxury solutions through world-renowned Italian style with a touch of  tailor-made interpretations for discerning men and women who love tailor-made Italian chic and glamour furnishings including travel accessories.

In partnership with Black Pelican Ltd, the grand opening of Alter Ego Private Atelier signals a remarkable difference in the growing Nigerian luxury industry. According to CEO, Black Pelican Ltd, Michael Owolabi, this shows Nigerian luxury industry is coming of age. There is a huge potential in the African market for Alter Ego bespoke luxury expertise.

CEO, Alter Ego Project Group, Julia D. Lantieri enthused over the opening of Alter Ego Private Atelier as Alter Ego has a mission to bring up perfection, exquisite style and elegance into the daily life of the most demanding clients.

«The finest Italian furniture and décor producers are available to order at Alter Ego Private Atelier in Abuja," she explained. «Alter Ego Private Atelier approach keeps the client in the centre of universe, thus providing the best response to his or her desires and dreams. Bespoke excellence is based on the ability to capture the hidden needs and specific wishes of the commissioning customer." Said Lantieri.

Other guests present at the deluxe event included Senior Pastor, Trinity House, Pastor Ituah Ighodalo, Chairman, Aerotech Offshore, Prince Rotimi Ibinabo, Partner, AELEX Legal Practitioners and Arbitrators, Soji Awogbade, Partner, Cardinal Stone Partners Limited, Mohammed Garuba, Founder, Laolu Adeyeye & Co, Michael Laolu Adeyeye, Darey Art Alade, DJ Jimmy Jatt and more.

L-R : Darey Art-Alade , Michael Owolabi and DJ Jimmy Jatt

Alter Ego Private Atelier is located at Il Bagno premises on Rachel Court, Plot 679 Cadastral Zone B13, Gaduwa, Gudu District Abuja. Il Bagno mall is one of Black Pelican Ltd business divisions dealing with contemporary and classic sanitary ware and bathroom accessories from the best manufacturers in the world. Alter Ego Private Atelier is located in next to exclusive showrooms like Devon & Devon, Geberit, Hansgrohe and many others.

To find out more about the Alter Ego Private Atelier click here

L-R : Davide Doro, CEO, Alchymia, Admiral Joe Aikhomu (Rtd), Adetola Owolabi, Executive Director, IL Bagno, Michael Owolabi, CEO, Black Pelican Ltd and Julia D. Lantieri, CEO, Alter Ego Project Group at Alter Ego Private Atelier

L-R : Michael Laolu Adeyeye, Founder, Laolu Adeyeye & Co with Pastor Ituah Ighodalo at the Grand Opening of Alter Ego Private Atelier

Источник: bellanaija.com

Some of Nigeria’s top oil magnates, captains of industries and government dignitaries that included Billionaire Bola Shagaya and business mogul Julius Rone gathered on Thursday, December 15, 2016 to celebrate the opening of Alter Ego Private Atelier, the first- of-its-kind private Atelier in Africa.

The invitations only event held at Alter Ego Private Atelier inside Rachel’s Court, IL Bagno building in Gudu district, Abuja also had Special Adviser to the Minster on Budget and Planning, Ben Ifeanyi Akabueze, Retired Chief of Administration, Nigerian Navy, Admiral Joe Aikhomu and General Manager, Marketing & Corporate Communications, Coscharis Group, Abiola Babarinde in attendance. Others were President, MGM Marbles and Stones Italy, Laura Olivari, Chairman Arden Miles, Jude Ifedi among many distinguished guests.

Alter Ego Private Atelier offers bespoke luxury solutions through world-renowned Italian style with a touch of  tailor-made interpretations for discerning men and women who love tailor-made Italian chic and glamour furnishings including travel accessories.

In partnership with Black Pelican Ltd, the grand opening of Alter Ego Private Atelier signals a remarkable difference in the growing Nigerian luxury industry. According to CEO, Black Pelican Ltd, Michael Owolabi, this shows Nigerian luxury industry is coming of age. There is a huge potential in the African market for Alter Ego bespoke luxury expertise.

CEO, Alter Ego Project Group, Julia D. Lantieri enthused over the opening of Alter Ego Private Atelier as Alter Ego has a mission to bring up perfection, exquisite style and elegance into the daily life of the most demanding clients.

«The finest Italian furniture and décor producers are available to order at Alter Ego Private Atelier in Abuja," she explained. «Alter Ego Private Atelier approach keeps the client in the centre of universe, thus providing the best response to his or her desires and dreams. Bespoke excellence is based on the ability to capture the hidden needs and specific wishes of the commissioning customer." Said Lantieri.

Other guests present at the deluxe event included Senior Pastor, Trinity House, Pastor Ituah Ighodalo, Chairman, Aerotech Offshore, Prince Rotimi Ibinabo, Partner, AELEX Legal Practitioners and Arbitrators, Soji Awogbade, Partner, Cardinal Stone Partners Limited, Mohammed Garuba, Founder, Laolu Adeyeye & Co, Michael Laolu Adeyeye, Darey Art Alade, DJ Jimmy Jatt and more.

Alter Ego Private Atelier is located at Il Bagno premises on Rachel Court, Plot 679 Cadastral Zone B13, Gaduwa, Gudu District Abuja. Il Bagno mall is one of Black Pelican Ltd business divisions dealing with contemporary and classic sanitary ware and bathroom accessories from the best manufacturers in the world. Alter Ego Private Atelier is located in next to exclusive showrooms like Devon & Devon, Geberit, Hansgrohe and many others.

Источник: citypeopleonline.com

Alter Ego Private Atelier offers bespoke solutions for luxury lifestyle for discerning men and women who love tailor-made Italian chic and glamour furnishings plus travel accessories.

Julia D. Lantieri, CEO, Alter Ego Project Group, says Alter Ego Private Atelier has a mission to bring up perfection, exquisite style and elegance into the daily life of the most demanding clients.

«The finest Italian furniture and décor producers are available to order at Alter Ego Private Atelier in Abuja," she explains. «Alter Ego Private Atelier approach keeps the client in the centre of universe, thus providing the best response to his or her desires and dreams. Bespoke excellence is based on the ability to capture the hidden needs and specific wishes of the commissioning customer." Says Lantieri.

Alter Ego Private Atelier occupies a chamber space of 100 sq. that is decorated with opulent modern eclectic interior objects by Italian luxury brand Alchymia. Imbued with Italian style and chic, ALTEREGO Milano travel art cases are perfectly integrated into the luxury environment composed of state- of-the-art Alchymia décor pieces.

Alchymia is a family of ancient Italian interior designers known for their fascinating artistic pieces inspired by history and aimed at the future through painstaking research and development.

Lantieri further explains that high net worth individuals can enjoy bespoke travel service with the ALTEREGO Milano, one- of-a-kind luxury traveller’s companion tailored to meet each individual travel needs. According to her, it is a totally different approach to meeting the travel needs of discerning clients and unfolding the potential of an artcase.

«We invite our clients to experience a rapturous journey to the world of luxury travelling and timeless traditions of Italian design and craftsmanship over a cup of coffee, a flute of champagne or a glass of whiskey. The journey results in the appearance of a breathtaking handmade interior object or a  tailor-made travel accessory — a true testimonial of status and elegance," she concludes.

Micheal Owolabi, CEO, Black pelican Ltd and partner at Alter Ego Private Atelier explains that the Alter Ego Project Group success story in luxury industry dates to 2003. The company owns several business units in art objects and high-end interior design, furnishing /decoration, luxury goods and bespoke services.

«Alter Ego Project Group geography covers Europe predominantly Italy, France, Monaco, Croatia, the Great Britain and Russian Federation. New projects are in progress in Asia, Middle East, the USA and Africa. ALTER EGO Project Group gained the reputation of unexcelled expert and trendsetter in creating personal luxury environments worldwide. The group is honoured to present its first luxury project in Africa — Alter Ego Private Atelier based in Abuja, Nigeria. African VIP’s are welcome to experience bespoke luxury solutions for their homes and residences and reveal the potential of an artcase for their sophisticated travelling needs.»

Источник: dailytrust.com.ng

Some of Nigeria’s top oil magnates, captains of industries and government dignitaries that included Billionaire Bola Shagaya and business mogul Julius Rone gathered on Thursday, December 15, 2016 to celebrate the opening of Alter Ego Private Atelier, the first- of-its-kind private Atelier in Africa.

The invitations only event held at Alter Ego Private Atelier inside Rachel’s Court, IL Bagno building in Gudu district, Abuja also had Special Adviser to the Minster on Budget and Planning, Ben Ifeanyi Akabueze, Retired Chief of Administration, Nigerian Navy, Admiral Joe Aikhomu and General Manager, Marketing & Corporate Communications, Coscharis Group, Abiola Babarinde in attendance. Others were President, MGM Marbles and Stones Italy, Laura Olivari, Chairman Arden Miles, Jude Ifedi among many distinguished guests.

Alter Ego Private Atelier offers bespoke luxury solutions through world-renowned Italian style with a touch of  tailor-made interpretations for discerning men and women who love tailor-made Italian chic and glamour furnishings including travel accessories.

In partnership with Black Pelican Ltd, the grand opening of Alter Ego Private Atelier signals a remarkable difference in the growing Nigerian luxury industry. According to CEO, Black Pelican Ltd, Michael Owolabi, this shows Nigerian luxury industry is coming of age. There is a huge potential in the African market for Alter Ego bespoke luxury expertise.

CEO, Alter Ego Project Group, Julia D. Lantieri enthused over the opening of Alter Ego Private Atelier as Alter Ego has a mission to bring up perfection, exquisite style and elegance into the daily life of the most demanding clients.

«The finest Italian furniture and décor producers are available to order at Alter Ego Private Atelier in Abuja," she explained. «Alter Ego Private Atelier approach keeps the client in the centre of universe, thus providing the best response to his or her desires and dreams. Bespoke excellence is based on the ability to capture the hidden needs and specific wishes of the commissioning customer." Said Lantieri.

Other guests present at the deluxe event included Senior Pastor, Trinity House, Pastor Ituah Ighodalo, Chairman, Aerotech Offshore, Prince Rotimi Ibinabo, Partner, AELEX Legal Practitioners and Arbitrators, Soji Awogbade, Partner, Cardinal Stone Partners Limited, Mohammed Garuba, Founder, Laolu Adeyeye & Co, Michael Laolu Adeyeye, Darey Art Alade, DJ Jimmy Jatt and more.

Alter Ego Private Atelier is located at Il Bagno premises on Rachel Court, Plot 679 Cadastral Zone B13, Gaduwa, Gudu District Abuja. Il Bagno mall is one of Black Pelican Ltd business divisions dealing with contemporary and classic sanitary ware and bathroom accessories from the best manufacturers in the world. Alter Ego Private Atelier is located in next to exclusive showrooms like Devon & Devon, Geberit, Hansgrohe and many others.

Источник: encomium.ng

Some of Nigeria’s top oil magnates, captains of industries and government dignitaries that included Billionaire Bola Shagaya and business mogul Julius Rone gathered on Thursday, December 15, 2016 to celebrate the opening of  Alter Ego Private Atelier , the first-of-its-kind private Atelier in Africa.

The invitations only event held at Alter Ego Private Atelier inside Rachel’s Court, IL Bagno building in Gudu district, Abuja also had Special Adviser to the Minster on Budget and Planning, Ben Ifeanyi Akabueze, Retired Chief of Administration, Nigerian Navy, Admiral Joe Aikhomu and General Manager, Marketing & Corporate Communications, Coscharis Group, Abiola Babarinde in attendance. Others were President, MGM Marbles and Stones Italy, Laura Olivari, Chairman Arden Miles, Jude Ifedi among many distinguished guests.

Alter Ego Private Atelier offers bespoke luxury solutions through world-renowned Italian style with a touch of tailor-made interpretations for discerning men and women who love tailor-made Italian chic and glamour furnishings including travel accessories.

In partnership with Black Pelican Ltd, the grand opening of Alter Ego Private Atelier signals a remarkable difference in the growing Nigerian luxury industry. According to CEO, Black Pelican Ltd, Michael Owolabi, this shows Nigerian luxury industry is coming of age. There is a huge potential in the African market for Alter Ego bespoke luxury expertise.

CEO, Alter Ego Project Group, Julia D. Lantieri enthused over the opening of Alter Ego Private Atelier as Alter Ego has a mission to bring up perfection, exquisite style and elegance into the daily life of the most demanding clients.

“The finest Italian furniture and décor producers are available to order at Alter Ego Private Atelier in Abuja,” she explained. “Alter Ego Private Atelier approach keeps the client in the centre of universe, thus providing the best response to his or her desires and dreams. Bespoke excellence is based on the ability to capture the hidden needs and specific wishes of the commissioning customer.” Said Lantieri.

Other guests present at the deluxe event included Senior Pastor, Trinity House, Pastor Ituah Ighodalo, Chairman, Aerotech Offshore, Prince Rotimi Ibinabo, Partner, AELEX Legal Practitioners and Arbitrators, Soji Awogbade, Partner, Cardinal Stone Partners Limited, Mohammed Garuba, Founder, Laolu Adeyeye & Co, Michael Laolu Adeyeye, Darey Art Alade, DJ Jimmy Jatt and more.

L-R Bola Shagaya, International Business Woman, Adetola Owolabi, Executive Director, IL Bagno and Mosun Olusoga, Director, Access Bank Plc at the grand opening of Alter Ego Private Atelier in Abuja

L-R Darey Art-Alade, Michael Owolabi and DJ Jimmy Jatt

Davide Doro, CEO, Alchymia, Business Woman, Bola Shagaya, Julia D. Lantieri, CEO, Alter Ego Project Group and Michael Owolabi, CEO, Black Pelican Ltd at launch of Alter Ego Private Atelier (646)

Michael Laolu Adeyeye, Founder, Laolu Adeyeye & Co with Pastor Ituah Ighodalo at

Alter Ego Private Atelier is located at Il Bagno premises on Rachel Court, Plot 679 Cadastral Zone B13, Gaduwa, Gudu District Abuja. Il Bagno mall is one of Black Pelican Ltd business divisions dealing with contemporary and classic sanitary ware and bathroom accessories from the best manufacturers in the world. Alter Ego Private Atelier is located in next to exclusive showrooms like Devon & Devon, Geberit, Hansgrohe and many others.

To find out more about the Alter Ego Private Atelier click here

Источник: olorisupergal.com

Some of Nigeria’s magnates, captains of industries and top government dignitaries that included Billionaire Bola Shagaya and business mogul Julius Rone gathered on Thursday, 15 December to celebrate the opening of Alter Ego Private Atelier, the first- of-its-kind private Atelier in Africa.

The invitations only event held at Alter Ego Private Atelier inside Rachel’s Court, IL Bagno Mall in Gudu district, Abuja, also had Special Adviser to the Minster on Budget and Planning, Ben Ifeanyi Akabueze, Retired Chief of Administration, Nigerian Navy, Admiral Joe Aikhomu and General Manager, Marketing & Corporate Communications, Coscharis Group, Abiola Babarinde in attendance. Others were President, MGM Marbles and Stones Italy, Laura Olivari, Chairman Arden Miles, Jude Ifedi among many distinguished guests.

Alter Ego Private Atelier offers bespoke luxury solutions through world-renowned Italian style with a touch of  tailor-made interpretations for discerning men and women who love tailor-made Italian chic and glamour furnishings including travel accessories.

In partnership with Black Pelican Ltd, the grand opening of Alter Ego Private Atelier signals a remarkable difference in the growing Nigerian luxury industry.

According to Michael owolabi, CEO, Black Pelican Ltd, this shows Nigerian luxury industry is coming of age. There is a huge potential in the African market for Alter Ego bespoke luxury expertise.

Julia D. Lantieri, CEO, Alter Ego Project Group, enthused over the opening of Alter Ego Private Atelier as Alter Ego has a mission to bring up perfection, exquisite style and elegance into the daily life of the most demanding clients.

«The finest Italian furniture and décor producers are available to order at Alter Ego Private Atelier in Abuja," she explained. «Alter Ego Private Atelier approach keeps the client in the centre of universe, thus providing the best response to his or her desires and dreams. Bespoke excellence is based on the ability to capture the hidden needs and specific wishes of the commissioning customer," said Lantieri.

Other guests present at the deluxe event included Senior Pastor, Trinity House, Pastor Ituah Ighodalo, Chairman, Aerotech Offshore, Prince Rotimi Ibinabo, Partner, AELEX Legal Practitioners and Arbitrators, Soji Awogbade, Partner, Cardinal Stone Partners Limited, Mohammed Garuba, Founder, Laolu Adeyeye & Co, Michael Laolu Adeyeye, Darey Art Alade, DJ Jimmy Jatt and more.

Alter Ego Private Atelier is located at Il Bagno premises on Rachel Court, Plot 679 Cadastral Zone B13, Gaduwa, Gudu District Abuja.

IL Bagno Mall is one of Black Pelican Ltd business divisions dealing with contemporary and classic sanitary ware and bathroom accessories from the best manufacturers in the world.

Alter Ego Private Atelier is located in next to exclusive showrooms like Devon & Devon, Geberit, Hansgrohe and many others.

Источник: pmexpressng.com

Alter Ego Project Group, a bespoke luxury solutions company, has berthed in Nigeria.

Alter Ego Private Atelier offers bespoke services that covers different aspects of luxury living such as travelling and unique interior objects.

Michael Owolabi, CEO Black Pelican Ltd, and a partner with Alter Ego Private Atelier, says the presence of the company in Nigeria signals a remarkable difference in the growing Nigerian luxury industry.

According to Owolabi, the development means that the Nigerian luxury industry is coming of age, adding that there is a huge potential in the African market for Alter Ego bespoke luxury expertise.

«Alter Ego speaks the language of ultimate luxury which is evenly translated and understood in any culture or country. Private Atelier bespoke products & services are popular with Royal families, international business elite, top officials and trendsetters. We deliver made-to-measure solutions for luxury homes and best-in-class travelling. For Nigeria, there is an exclusive offer dedicated to the opening of Private Atelier in Abuja: Nigerian VIP’s are granted with a rare opportunity to purchase any item from Alter-Ego exposition on site without pre-order .»

Industry analysts argue further that with a Phillips Consulting report on the Nigerian luxury industry showing that wholesale and retail trade accounts for about 21% of Nigerian GDP, preceded only by the agricultural sector which contributes 35%. With a growth rate of about 10%, the luxury sector is expected to continue to be a key driver of the GDP. Hence the presence of Alter Ego Private Atelier in Nigeria will surely drive growth in the sector in the coming years.

«Alter Ego Private Atelier delivers top- of-the-range expertise in interior design & decoration and exclusive travel accessories," explains Julia D. Lantieri, CEO, Alter Ego Project Group.

«VIP clients seek for comfort, aesthetics and exclusivity in every aspect of their lives. We are able to give the ultimate response to such sophisticated inquiry. Alter Ego Private Atelier in Abuja adheres to the philosophy of bespoke luxury solutions.»

«The artcases we offer are very unique. An artcase is the work of art in its own right. The interior décor and the artcases presented at Alter Ego Private Atelier are truly exclusive bespoke luxury items. They both represent pure patterns of timeless Italian craftsmanship and style-mastering heritage merged with state- of-the-art innovations. The best of Italian luxury is now available in Africa. We are very proud and happy to make it happen finally," Lantieri added.

Alter Ego Private Atelier, which launched on Thursday, is located at Il Bagno premises on Rachel Court, Plot 679 Cadastral Zone B13, Gaduwa, Gudu District Abuja.

Alter Ego Project Group has contributed to luxury lifestyle in major countries across Europe like Italy, France, Monaco, Croatia, Great Britain and The Russian Federation.

Copyright 2019 TheCable. All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from TheCable.

Источник: lifestyle.thecable.ng

On December 15 the city of Abuja welcomed the world-renowned luxury living Italian brand Alter Ego Private Atelier to the Federal Capital Territory as it opened its first African showroom.  In a chat with Julia D. Lantieri, CEO, Alter Ego Project Group, she revealed the brand’s high luxury offerings of bespoke interiors, travelling cases, high technology and defined items it had been presenting in Italy, France, Monaco, Croatia, the Great Britain and Russia since inception. 

The city of Abuja is renowned for many things. As a seat of power with the 3^rd largest population in Nigeria, it recently added another feature to its growing list on December 15 when Alter Ego Private Atelier opened its doors to discerning guests. A global brand that is the ultimate response to sophisticated lifestyle inquiries and interpretations for royal families, international business elite, top officials and trendsetters in Italy, France, Monaco, Croatia, the Great Britain and Russia, its arrival in the exclusive Cadastral Zone neighbourhood continued its language of ultimate luxury for VIPs.

Recalling why it’s opening in Abuja, luxury expert Julia D. Lantieri said it was an idea that eventually clicked when the potential of the African market was revealed to her by CEO of the Abuja-based Black Pelican Ltd Michael Owolabi.

Both brands have teamed up as Alter Ego Private Atelier in Abuja . This recent collaboration for the Nigerian market, in the area of lifestyle solutions will offer perfection, exquisite style and elegance. It also promises exclusivity, which is already synonymous with Abuja residents, and the Alter Ego brand that is known for creating personified luxury environments including Alchymia’s high-end interiors and bespoke art objects.

Источник: guardian.ng

Some top oil magnates, captains of industries and government dignitaries including Bola Shagaya and business mogul Julius Rone gathered on Thursday, December 15, 2016 to celebrate the opening of Alter Ego Private Atelier, the first- of-its-kind private Atelier in Africa.

The invitations only event held at Alter Ego Private Atelier inside Rachel’s Court, IL Bagno building in Gudu district, Abuja also had Special Adviser to the Minster on Budget and Planning, Ben Ifeanyi Akabueze, Retired Chief of Administration, Nigerian Navy, Admiral Joe Aikhomu and General Manager, Marketing & Corporate Communications, Coscharis Group, Abiona Babarinde in attendance. Others were President, MGM Marbles and Stones Italy, Laura Olivari, Chairman Arden Miles, Jude Ifedi among many distinguished guests.

Alter Ego Private Atelier offers bespoke luxury solutions through world-renowned Italian style with a touch of  tailor-made interpretations for discerning men and women who love tailor-made Italian chic and glamour furnishings including travel accessories.

In partnership with Black Pelican Ltd, the grand opening of Alter Ego Private Atelier signals a remarkable difference in the growing Nigerian luxury industry. According to CEO, Black Pelican Ltd, Michael Owolabi, this shows Nigerian luxury industry is coming of age. There is a huge potential in the African market for Alter Ego bespoke luxury expertise.

CEO, Alter Ego Project Group, Julia D. Lantieri said at the opening of Alter Ego Private Atelier that Alter Ego has a mission to bring up perfection, exquisite style and elegance into the daily life of the most demanding clients.

«The finest Italian furniture and décor producers are available to order at Alter Ego Private Atelier in Abuja," she explained. «Alter Ego Private Atelier approach keeps the client in the centre of universe, thus providing the best response to his or her desires and dreams. Bespoke excellence is based on the ability to capture the hidden needs and specific wishes of the commissioning customer.»

Other guests present at the deluxe event included Senior Pastor, Trinity House, Pastor Ituah Ighodalo, Chairman, Aerotech Offshore, Prince Rotimi Ibinabo, Partner, AELEX Legal Practitioners and Arbitrators, Soji Awogbade, Partner, Cardinal Stone Partners Limited, Mohammed Garuba, Founder, Laolu Adeyeye & Co, Michael Laolu Adeyeye, Darey Art Alade, DJ Jimmy Jatt and more.

Alter Ego Private Atelier is located at Il Bagno premises on Rachel Court, Plot 679 Cadastral Zone B13, Gaduwa, Gudu District Abuja. Il Bagno mall is one of Black Pelican Ltd business divisions dealing with contemporary and classic sanitary ware and bathroom accessories from the best manufacturers in the world. Alter Ego Private Atelier is located next to exclusive showrooms like Devon & Devon, Geberit, Hansgrohe and many others.

Источник: luxuryreporter.ng

Nigeria’s top oil magnates, captains of industries and government dignitaries that included Billionaire Bola Shagaya and business mogul Julius Rone, were among eminent personalities that graced the opening of Alter Ego Private Atelier, the first-of-its-kind private Atelier in Africa.

The event which held at Alter Ego Private Atelier inside Rachel’s Court, IL Bagno building in Gudu district, Abuja also had Special Adviser to the Minster on Budget and Planning, Ben Ifeanyi Akabueze, Retired Chief of Administration, Nigerian Navy, Admiral Joe Aikhomu and General Manager, Marketing & Corporate Communications, Coscharis Group, Abiola Babarinde in attendance.

L-R: Davide Doro, CEO, Alchymia, Admiral Joe Aikhomu (Rtd), Adetola Owolabi, Executive Director, IL Bagno, Michael Owolabi, CEO, Black Pelican Ltd and Julia D. Lantieri, CEO, Alter Ego Project Group at Alter Ego Priva

Others were President, MGM Marbles and Stones Italy, Laura Olivari, Chairman Arden Miles, Jude Ifedi among many distinguished guests.

Alter Ego Private Atelier offers bespoke luxury solutions through world-renowned Italian style with a touch of tailor-made interpretations for discerning men and women who love tailor-made Italian chic and glamour furnishings including travel accessories.

In partnership with Black Pelican Ltd, the grand opening of Alter Ego Private Atelier signals a remarkable difference in the growing Nigerian luxury industry. According to CEO, Black Pelican Ltd, Michael Owolabi, this shows Nigerian luxury industry is coming of age. There is a huge potential in the African market for Alter Ego bespoke luxury expertise.

CEO, Alter Ego Project Group, Julia D. Lantieri disclosed that Alter Ego has a mission to bring up perfection, exquisite style and elegance into the daily life of the most demanding clients.

“The finest Italian furniture and décor producers are available to order at Alter Ego Private Atelier in Abuja,” she explained. “Alter Ego Private Atelier approach keeps the client in the centre of universe, thus providing the best response to his or her desires and dreams. Bespoke excellence is based on the ability to capture the hidden needs and specific wishes of the commissioning customer.” said Lantieri.

Other guests present at the deluxe event were Senior Pastor, Trinity House, Pastor Ituah Ighodalo; Chairman, Aerotech Offshore, Prince Rotimi Ibinabo; Partner, AELEX Legal Practitioners and Arbitrators, Soji Awogbade; Partner, Cardinal Stone Partners Limited, Mohammed Garuba;Founder, Laolu Adeyeye & Co, Michael Laolu Adeyeye; Darey Art Alade, DJ Jimmy Jatt among others.

Источник: vanguardngr.com

The world renowned Alter Ego Project Group on Thursday, December 15^th, 2016 opened its art deco doors to its first VIP quest as it launches Nigeria’s first private Atelier. The new luxury studio is for the new class of sophisticated and successful Nigerians who demand a truly individual elegance in their way of life.

Alter Ego Project Group, founded by Julia D. Lantieri in 2002, will be collaborating with Michael Owolabi, founder and CEO of the Black Pelican Group, which owns Il Bagno to make the project a success in Nigeria. Since 2004, Il Bagno has led the Nigerian market as the supplier of the finest grade bathrooms and kitchens.

L-R: Julia D. Lantieri, CEO, Alter Ego Project Group, Anna Kuzmina, Director, Alter Ego Italian Division, Larisa Girenok, Head of Global Communications & PR, Alter Ego Project Group and Michael Owolabi, CEO, IL Bagno

“It’s wh ere art embraces science and high-quality engineering fuses with Italian chic. Just the way fine champagne is born fr om water and grapes, an exclusive and personal artcase is handcrafted from leather and steel to find its rightful customer,” said Julia D. Lantieri, founder of the Alter Ego Project Group.

At the Alter Ego Private Atelier in Abuja, elite clients invited to the exclusive launch event had a rare opportunity to choose from a special selection of Alter Ego Milano artcases and Alchymia interior décor products.

Usually, these goods are only made to order, which means there is the possibility of having to wait in line. But, on this occasion of the atelier’s début in Nigeria, limited edition artcases and décor pieces were presented for immediate purchase.

Alter Ego Milano Artcases are a statement of style that has been painstakingly personalised. Although offered in three exquisite classes—Alterego Original Collection, Alterego Evolution, and Alterego Revolution—each item, made with “handpicked stones, velvet-soft durable textiles and precious woods,” bears the treasured signature of the ALTEREGO Milano brand.

Alter Ego Milano Artcases series

Alter Ego Original Collection: This is the first in the series of Alter Ego Milano Artcases series. It consists of eight separate lines that are made of calfskin, and five others made from crocodile leather.

Alter Ego Evolution: With the Alter Ego Original Collection as its foundation, the Evolution offers additional options of leather, stones, and woods that enable customers to truly sign their own name on the product.

The Alter Ego Revolution: This is the absolute definition of what a bespoke Artcase should look like. With its construction beginning on a blank page, it offers complete freedom to the client to choose the design, trim, and materials with which the product is made.

To bring the work to life, fully customised materials are developed at the Physiognomic Lab, a special Alter Ego Milano Department in charge of research, advanced technologies and projects elaboration.

How will people get items not include in the launch collection

For items not included in the launch collection on December 15, Alter Ego Private Atelier will take orders in its customary fashion. As usual, clients will receive personal guidance from resident experts to help interpret their distinctive flair. This process applies to Alchymia as well.

What you need to know about Alchymia

Founded in Italy many centuries ago, Alchymia has remained a family business whose genius, passion and mastery of decoration constantly result in imaginative decorative concepts that are based on Italian heritage yet perpetually enchanting to the rest of the world.

The company builds on its colourful history by continually engaging in painstaking research and development. This way, it preserves its European foundations while imbuing its output with characteristics that make them irresistible to cultured tastemakers around the world.

In the twenty-first century, Alchymia is giving new meaning to art deco by combining classical and oriental motifs. The result is highlighted with unexpected references from far-reaching areas of human adventures such as music, architecture and fashion.

With the emergence of Alter Ego Private Atelier in Abuja, the Alter Ego Project Group says it plans to bring the beauty of Alter Ego Milano and Alchymia closer to the affluent Nigerian who until now always received such services abroad.

Источник: venturesafrica.com

Derrière chaque projet de la prestigieuse agence d’architecture et de design d’intérieur, il y a l’ambition de retranscrire fidèlement la personnalité et les goûts des maîtres de maison. Il y a aussi la volonté d’inscrire l’ouvrage dans l’intemporalité avec l’idée de transmettre un héritage précieux à sa lignée, empreint d’émotion, miroir de sa vie. Dans le milieu des happy few, ALTER EGO Project Group est un sésame vers la maison du bonheur. Forbes s’est entretenu avec les fondateurs, Julia D. Lantieri également CEO, et Vyacheslav Labzins, creative director.

Au fil des années, votre entreprise a été récompensée par de nombreux prix de design prestigieux, et au cours des derniers mois, c’est plus particulièrement autour d’un projet privé sur la Côte d’Azur que vous avez été distingués. Dans cet environnement très concurrentiel, comment vivez-vous cette reconnaissance?

ALTER EGO Project Group: Nous sommes heureux que nos projets aient reçu une telle reconnaissance de la part de la communauté professionnelle. C’est certainement grâce au mérite de notre solide équipe internationale dont le travail se distingue par une mécanique de fonctionnement aussi fiable que bien coordonnée, même dans ce contexte pandémique très compliqué pour le monde entier. Notre projet primé sur la Côte d’Azur est un exemple de synergies réussies lorsque les souhaits du client et leur volonté d’expérimenter des idées innovantes coïncident avec notre créativité et notre expertise dans la réalisation de projets clés en main uniques et complexes.

Concrètement, qu’est-ce qui distingue votre agence des autres?
Nos clients. Chaque client, opérateur dans l’immobilier ou client privé, nous sollicite avec des idées et des demandes d’exécution peu communes qui, dans l’écosystème existant, n’ont pas d’analogue, ni de solutions toutes faites. Comment cette rencontre mutuelle se produit-elle ? Nous ne savons pas si nous sommes attirés par eux ou l’inverse, c’est difficile à dire, quoiqu’il en soit nous partageons la même philosophie et standards d’excellence. Aussi, avec un recul de deux décennies au plus haut niveau, où nous avons régulièrement repoussé les limites, il est clair que nous avons développé et perfectionné un mécanisme qui nous est propre. Un mécanisme adapté à toutes les circonstances si bien que nous utilisons la métaphore en anglais : “That does not sink in water and does not burn in fire” (à la fois insubmersible et ininflammable, NDLR).

C’est-à-dire ? Quelles sont les spécificités d’un tel mécanisme?
Tout d’abord, nos concepts d’architecture ou de design d’intérieur répondent toujours aux souhaits du client du premier coup. Cela semble fort, mais il n’y a pas d’autre moyen de commencer à travailler sur un projet complexe et unique. Il y a avant tout la nécessité absolue d’entendre et de comprendre parfaitement le client : nous devons établir une relation de confiance et de confort. C’est notre devoir. Ce n’est donc pas le fruit du miracle, ni du hasard. Bien souvent, les clients n’ont pas le temps d’entrer dans les détails, de décoder leurs pensées, ils ne sont pas obligés de connaître et d’appliquer les termes corrects pour exprimer leurs souhaits. Cette partie du mécanisme est la plus humaine, la plus perceptive car le client devient le centre de votre attention.

Vous avez affaire à une clientèle d’esthètes exigeante et accaparée par le business, quelle est la recette pour entrer dans l’esprit de ces gens et pour se hisser à la hauteur de leurs attentes et de leur sensibilité artistique?
Il y a des ingrédients simples : l’expérience, une bonne éducation, une vision à 360° et, surtout, la passion pour ce que vous faites. Quand un maître dans son domaine aime son travail, sa passion sera communicative autour de lui. Concrétiser précisément les aspirations du client du premier coup (parfois même avant qu’il ne parvienne à les finaliser dans sa tête) signifie qu’un lien ‘invisible’ – qu’on appelle alchimie – se noue. Comment ? Parce que la personne a été entendue et comprise, comprise non seulement au niveau conceptuel, mais aussi au niveau subjectif permettant dès lors de faire émerger un calendrier de construction précis, de composer l’équipe la plus efficace, de sélectionner les différentes parties prenantes comme les entrepreneurs qui seront en mesure de répondre aux attentes du client, et bien plus encore. Cette mécanique est possible lorsque l’on place le client au centre et que l’on sait tenir compte du timing dont il dispose pour le projet.

Après avoir posé toutes ces fondations au préalable, qu’est-ce qui vous challenge le plus?
Effectivement, quand vient le temps de la matérialisation, vient le temps des défis ! Ainsi, le prochain élément fondamental de notre mécanisme est la prévoyance. Nous avons toujours non seulement un plan B, mais aussi un plan C, tout comme dans les avions où les systèmes importants sont dupliqués : si l’un d’eux est éteint alors automatiquement le procédé de secours s’enclenchera, et vice versa. Bien sûr, nous ne sommes pas responsables de sauver des vies, mais dans notre travail, le non-respect des délais est inacceptable, et malheureusement, il y a toujours quelque chose qui se passe.

La mise en œuvre de projets d’architecture et de design d’intérieur est l’un des processus les plus complexes, car des centaines de milliers de petites briques, faites de recherches créatives, de solutions constructives, de technologies et de matériaux appliqués, doivent s’imbriquer les unes aux autres à mesure de l’avancement. Une telle mélodie ne peut se dérouler sans anicroche. Ou alors, uniquement dans les contes de fées (rires)…De fait, plus le projet est unique, moins il contiendra d’éléments standards, alors plus le risque sera élevé de se heurter à des problématiques. Par exemple dans un projet, il peut arriver que les matériaux exclusifs – qu’ils soient fabriqués par l’homme ou issus de la nature – s’épuisent au moment le plus inapproprié…Autre illustration, dans un projet sur-mesure, certains des entrepreneurs sont de rares spécialistes, il peut y avoir des pénuries de talents dans certains pays, mais aussi à l’échelon international, occasionnant des situations imprévues à gérer. Sans parler des obstacles classiques : bureaucratiques, logistiques, climatiques, etc.

En clair, le retard d’une brique impactera les suivantes et augmentera in fine le retard, non pas de manière purement arithmétique, mais plutôt en termes de progression géométrique. C’est pourquoi nous sommes si scrupuleux et développons toujours les plans B et C en même temps que notre plan A.

Sur quel aspect essentiel ne faites-vous jamais de compromis malgré la pression du timing?
La qualité, nous avons l’obsession de la qualité ! C’est l’une des clés qui gouverne notre mécanisme. Bien sûr, tous nos pairs sont animés par la même quête, mais la différence réside dans le temps et les ressources humaines alloués à cet engagement. Notre bureau instaure le standard le plus élevé en la matière. Le contrôle de la qualité est pour nous un investissement dans la réussite du projet. Il ne faut pas économiser là-dessus : le dicton qui dit très justement qu’un « avare paie deux fois » illustre parfaitement les conséquences possibles. Tous les professionnels de notre industrie savent que la qualité et l’esthétique dépendent principalement des nombreuses strates de travail derrière, dont le client ne soupçonne pas l’existence. Chaque étape a été orchestrée avec une précision chirurgicale pour une exécution et un résultat impeccable.

Le moindre défaut ou compromis dans le choix des matériaux et des technologies apparaîtra au stade final au point de gâcher, non seulement l’impression générale du client – si impatient de voir le résultat – mais aussi la qualité de sa future vie dans sa maison. Outre le contrôle total à toutes les étapes, la qualité de la mise en œuvre du projet est également affectée par la sélection des fournisseurs et des entrepreneurs. Et nos 20 ans d’expérience dans des projets complexes sur-mesure nous ont permis de nous appuyer sur un vivier impressionnant de collaborateurs sérieux, fiables, hautement professionnels et rares.

Autre point très important, notre savoir-faire. Nous sommes constamment en recherche de nouveaux fournisseurs et sous-traitants, non pas parce qu’ils ne matchent pas avec nos standards, mais plutôt dans l’esprit d’être toujours en mesure d’enclencher les plans B et C, et in fine de ne jamais nous retrouver totalement dépendant des partenaires existants. Il est très important d’être libres dans vos manœuvres, cela vous permet de trouver les solutions les plus rationnelles et d’économiser les ressources du client.

L’anticipation se heurte parfois à l’inconnu…Comment composez-vous avec cette donnée?
Notre équipe internationale est formée non seulement de designers et d’architectes talentueux et créatifs, mais aussi de managers méticuleux et fiables, qui sont chargés d’orchestrer ce mécanisme à la manière d’un horloger suisse. Un examen attentif de chaque composante de notre fameux dispositif révèle qu’elles visent toutes à réaliser les rêves de nos clients et à économiser la ressource la plus précieuse : leur temps.

Parlez-nous du projet le plus intéressant sur lequel vous travaillez actuellement
Je ne saurai distinguer, ni considérer plus important un projet parmi nos différentes collaborations. Mais pour répondre à votre question, nous retenons les pays du Golfe parmi les destinations où nous intervenons de plus en plus. Plus particulièrement l’Arabie saoudite, une région au fort dynamisme à la faveur de réformes menées dans le cadre du plan étatique Vision 2030. Les secteurs de l’hospitality et du tourisme sont notamment concernées. Nos connaissances approfondies et notre expertise dans le secteur privé premium sont très recherchées par les promoteurs hôteliers, nous les accompagnons dans le déploiement de concepts exclusifs selon les principes qui font notre ADN.

Toutefois, en raison des conditions de voyage très fluctuantes actuellement, nous constatons une évolution des exigences des voyageurs amenés à passer plus de temps dans les hôtels. En conséquence, la nouvelle génération de boutiques-hôtels s’inspirent très clairement des constructions résidentielles sur-mesure en vue de créer les conditions de vie les plus confortables et les plus adéquates pour leurs clients. Et nous sommes très heureux, et ravis, de coopérer avec les opérateurs de cette industrie.

Il est intéressant de constater que malgré la pandémie, les géants de l’hôtellerie continuent d’investir et d’ouvrir de nouveaux établissements (Bvlgari Hotel à Paris, Six Senses Ibiza, The Peninsula London…). Comment ALTER EGO Project Group entend-il jouer un rôle dans cet écosystème dynamique?
Étant donné que nous sommes spécialisés depuis 20 ans dans la création de grands projets privés, reflétant les moindres détails du style de vie et les préférences de nos clients, nous savons exactement quelles sont les attentes d’un client fréquentant un établissement haut de gamme. L’hôte a besoin de se sentir vraiment à l’aise, même loin de chez lui. En tant qu’experts, nous sommes prêts à accompagner les enseignes hôtelières travaillant sur un axe plus résidentiel et sur une experience plus individualisée.

Des conseils à destination de nos lecteurs intéressés par votre bureau?
Contactez-nous. Prenons rendez-vous dans l’un de nos bureaux ou en ligne, buvons un verre de vin et commençons notre voyage commun vers la création de votre nouvel univers!

Source: Forbes.fr

عندما تقرر بناء أو تصميم منزل أحلامك، عليك أن تكون واثقًا من اختيارك لشركة هندسة معمارية وتصميم داخلي متخصصة، تقدم لك خدمات حصرية بدءًا من الاستشارة الأولى حتى اكتمال المشروع. “آلتر إيجو بروجكت جروب” ALTER EGO Project Group هي المجموعة الهندسية المطلوبة التي تهتم بكل التفاصيل بدءًا من التخطيط والإشراف الكامل على المشروع، سواء كانت لتزيين طائرة خاصة، أو تصميم وبناء منزلك الخاص مع مهبط للطائرات أو مدرج أو ميناء للرسو.

تأسست ALTER EGO Project Group في عام 2002 كشركة عائلية، ومنذ انطلاقها وهي تتبع نفس النهج في العمل والأسلوب في التعامل مع عملائها. ويبدو جليًا من خلال معرفتها وخبرتها التقنية حالة الاندماج بين عالم الرفاهية والإبداع والخدمة الراقية للعملاء. تقع المكاتب الرئيسية للشركة في موسكو وميلانو. ومع ذلك، يعمل الفريق في جميع أنحاء العالم بما في ذلك الولايات المتحدة الأمريكية ومنطقة الشرق الأوسط وآسيا وأفريقيا. كما يتحدث فريق العمل لغات متعددة وقد أنشأ أكثر من 300 مشروع معماري خاص في جميع أنحاء العالم.

يقع المكتب الإيطالي لمجموعة ALTER EGO Project Group في وسط مدينة ميلانو في منطقة Quadrilatero Della Moda المعروفة. تفتخر هذه المنطقة الشهيرة باحتوائها على بوتيكات تضم أشهر ماركات الأزياء في العالم، مما يعكس بيئة فاخرة مشبعة بأفكار مبدعة في ابتكار التصميم والذوق الرفيع للحياة. يقع مكتب المجموعة الرئيسي في مبنى تاريخي يعود إلى القرن الثامن عشر ويُعتبر صرحًا مثاليًا يربط بين الفترات الزمنية الراقية وروح المكان. تم الحفاظ على التصميم الداخلي للقاعة الإيطالية للمكتب بعناية وبقيت العناصر الأصلية موجودة، ومع ذلك، ملأ الفريق أيضًا المساحة بمحتوى جديد يعتمد على الأيديولوجيات العصرية الحالية لتوفير وسائل الراحة والرفاهية عبر تطبيق أحدث التقنيات. ويعكس أسلوب مكتب ALTER EGO مزيج متنوع بين الكلاسيكية الجديدة والـ آرت ديكو الراقي، حيث تتعايش اللوحات الجدارية الفنية وأرضيات مدينة البندقية “تيرازو” والأسقف المطلية مع قطع الأثاث والديكور.

وصلت أنامل هذا المكتب المعماري الموهوب أيضًا إلى الريفيرا الفرنسية أو كوت دازور حيث أنشأ فيلا فاخرة على طول الساحل. كانت رغبة العميل الرئيسية هي في بناء منزل مفتوح للطبيعة، أي عبارة عن بناء مساحة ذات حدود غير واضحة المعالم، ومفتوحة للهواء والضوء. تطل كل غرفة على مناظر بحرية خلابة، وفي نفس الوقت تعتبر المناظر الرائعة التي تطل من النوافذ البانورامية جزءًا أساسيًا من الداخل. كما تزيّن الأشكال الإلكترونية واجهة المنزل وداخله، بحيث يمكن رؤية الأقواس الكبيرة والزخرفات والخطوط على خلفية بيضاء. اتقنت ALTER EGO Project Group استخدام كل لون من ظلال الألوان والعناصر اللازمة لإنشاء تحفة فنية جديرة تلبي تطلعات عملائها، بحيث نسّقت وتعاونت مع مقاولين دوليين لتحقيق أفضل النتائج.

يقوم فريق عمل آلتر إيجو أولًا بأخذ نبذة عامة عن المشروع وجمع المعلومات، ليتبنى بعد ذلك ابتكار حلول هندسية توائم الحياة العصرية وتستحضر الجمال الفريد الذي يتطلع إليه العملاء. إن فريق العمل يدرك تمامًا كيفية ترجمة مشاعر وأفكار وتطلعات كل عميل وتحويلها إلى أشياء ومواد ملموسة وألوان حقيقية، بحيث يوقن العميل أن هذا هو التصميم المطلوب، ولن يحتاج إلى.

Source: esquireme.com

When it comes to creating your dream home, it is imperative that you are confident with the selected architectural and interior design team. ALTER EGO Project Group offers absolute service — taking you from the first consultation through to concept completion. They take care of all planning, sourcing, inspection and supervision — from decorating a private aircraft, to designing and building your own bespoke residence complete with helipads, runway and mooring.

Julia D.Lantieri (founder & CEO) and Vyacheslav Labzins (architect & creative director)

The team at ALTER EGO assemble the epitome of private architecture in their work creating the ultimate lifestyle solutions, conjuring beauty that’s unique to their clients. They know how to translate each client’s feelings, thoughts and perceptions into materials, objects and color. So, most of the customers’ preferences and needs are met from the first round of design drawings. The group values their clients highly and each project curated by them is viewed as a worthy legacy for their clients’ descendants – exclusive and premium houses for families to cherish for years and years to come. Recently, Luxury Lifestyle Awards recognised this world-renowned architectural bureau in three contested categories, namely: *Best Luxury Office Interior Design for ALTER EGO Headquarters in Milan, Italy, Best Luxury Villa in Côte d’Azur and ALTER EGO Russian representative office became a winner in the Best luxury interior design studio category.* ALTER EGO Project Group was founded in 2003 as a family business and has been ever since with the core staff remaining constant throughout the years. ALTER EGO is a clear amalgamation of the world of luxury, creativity, and customer-focused service with technical literacy. The company’s main offices are in Milan, Moscow and representatives in Monaco; however, the team works all over the world including the USA, Middle East, Asia, and Africa. The team speak multiple languages and they have created more than 300 projects of private architecture worldwide.

ALTER EGO Project Group’s Italian office is in central Milan in the well-known Quadrilatero Della Moda. This area is popular and boasts boutiques of the worlds most famous fashion brands, contributing to a luxurious environment wh ere everything is saturated with design ideas and a refined taste for life. Their flagship office is situated in an 18th century historic building and is viewed as a perfect emphasis on the continuous connection between time periods and the spirit of the place. The Italian Palazzo interior of the office has been carefully preserved and the authentic elements remain, however, the team has also filled the space with new content reflecting current ideologies of comfort and luxury whilst applying the latest technologies. The style of the ALTER EGO office is a diverse mix of inspired neoclassicism and respectable Art Deco, wh ere artful frescoes, Venetian terrazzo floors and painted ceilings co-exist with designer pieces of furniture and décor. Therefore, ALTER EGO Project Group’s office has been recognized by the experts at Luxury Lifestyle Awards for Best Luxury Office Interior Design.

This talented architectural bureau was also awarded by Luxury Lifestyle Awards experts for Best Luxury Villa in Côte d’Azur, for their breathtaking project along the coastline. The client’s key desire was to create a home exposed to nature and therefore the concept behind this luxurious property was a space with blurred boundaries, open to air and light. Each room faces picturesque seascapes, and incredible views fr om panoramic windows are an essential part of the interior. Bionic forms are present in façade design and inside the house, large-scale arches, decorative elements, and elastic lines can be seen against a background of white, which emphasizes the continuity of spaces. ALTER EGO Project Group perfected each color shade and materials needed to create a masterpiece for their client, and coordinated the team of international contractors to achieve the best result.

Source: design-middleeast.com

When it comes to creating your dream home, it is imperative that you are confident with the selected architectural and interior design team. The team at ALTER EGO Project Group offers absolute service — taking you fr om the first consultation through to concept completion. They take care of all planning, sourcing, inspection, and supervision — from decorating a private aircraft, to designing and building your own bespoke residence complete with helipads, runway and mooring.

The team at ALTER EGO assemble the epitome of private architecture in their work creating the ultimate lifestyle solutions, conjuring beauty that’s unique to their clients. They know how to translate each client’s feelings, thoughts and perceptions into materials, objects, and color. So, most of the customers’ preferences and needs are met from the first round of design drawings. The group values their clients highly and each project curated by them is viewed as a worthy legacy for their clients’ descendants – exclusive and premium houses for families to cherish for years and years to come. Recently, Luxury Lifestyle Awards recognized this world-renowned architectural bureau in three contested categories, namely: Best Luxury Office Interior Design for ALTER EGO Headquarters in Milan, Italy, Best Luxury Villa in Côte d’Azur and ALTER EGO Russian representative office became a winner in the Best Luxury Interior Design Studio category.

ALTER EGO Project Group was founded in 2002 as a family business and has been ever since with the core staff remaining constant throughout the years. ALTER EGO is a clear amalgamation of the world of luxury, creativity, and customer-focused service with technical literacy. The company’s main offices are in Milan, Moscow and representatives in Monaco; however, the team works all over the world including the USA, Middle East, Asia, and Africa. The team speak multiple languages and they have created more than 300 projects of private architecture worldwide.

ALTER EGO Project Group’s Italian office is in central Milan in the well-known Quadrilatero Della Moda. This area is popular and boasts boutiques of the world’s most famous fashion brands, contributing to a luxurious environment wh ere everything is saturated with design ideas and a refined taste for life. Their flagship office is situated in an 18th century historic building and is viewed as a perfect emphasis on the continuous connection between time periods and the spirit of the place. The Italian Palazzo interior of the office has been carefully preserved and the authentic elements remain, however, the team has also filled the space with new content reflecting current ideologies of comfort and luxury whilst applying the latest technologies. The style of the ALTER EGO office is a diverse mix of inspired neoclassicism and respectable Art Deco, wh ere artful frescoes, Venetian terrazzo floors and painted ceilings co-exist with designer pieces of furniture and décor. Therefore, ALTER EGO Project Group’s office has been recognized by the experts at Luxury Lifestyle Awards for Best Luxury Office Interior Design.

This talented architectural bureau was also awarded by Luxury Lifestyle Awards experts for Best Luxury Villa in Côte d’Azur, for their breathtaking project along the coastline. The client’s key desire was to create a home exposed to nature and therefore the concept behind this luxurious property was a space with blurred boundaries, open to air and light. Each room faces picturesque seascapes, and incredible views fr om panoramic windows are an essential part of the interior. Bionic forms are present in façade design and inside the house, large-scale arches, decorative elements, and elastic lines can be seen against a background of white, which emphasizes the continuity of spaces. ALTER EGO Project Group perfected each color shade and materials needed to create a masterpiece for their client and coordinated the team of international contractors to achieve the best result.

ALTER EGO Project Group are the true purveyors of excellence and attention to detail when it comes to turning clients’ dreams into reality. Their commitment to making the seemingly impossible, possible shows throughout their hard work and dedication. It is no wonder that ALTER EGO Russia was recognized by experts at Luxury Lifestyle Awards for Best Luxury Interior Design Studio.

Source: luxurylifestyleawards.com

When it comes to creating your dream home, it is imperative that you are confident with the selected architectural and interior design team. ALTER EGO Project Group offers absolute service — taking you fr om the first consultation through to concept completion. They take care of all planning, sourcing, inspection, and supervision — from decorating a private aircraft to designing and building your own bespoke residence complete with helipads, runway, and mooring.

The team at ALTER EGO assemble the epitome of private architecture in their work creating the ultimate lifestyle solutions, conjuring beauty that’s unique to their clients. They know how to translate each client’s feelings, thoughts, and perceptions into materials, objects, and colors. So, most of the customers’ preferences and needs are met from the first round of design drawings. The group values their clients highly and each project curated by them is viewed as a worthy legacy for their clients’ descendants – exclusive and premium houses for families to cherish for years and years to come. Recently, Luxury Lifestyle Awards recognized this world-renowned architectural bureau in three contested categories, namely: *Best Luxury Office Interior Design for ALTER EGO Headquarters in Milan, Italy, Best Luxury Villa in Côte d’Azur and ALTER EGO Russian representative office became a winner in the Best luxury interior design studio category.* ALTER EGO Project Group was founded in 2002 as a family business and has been ever since with the core staff remaining constant throughout the years. ALTER EGO is a clear amalgamation of the world of luxury, creativity, and customer-focused service with technical literacy. The company’s main offices are in Milan, Moscow, and representatives in Monaco; however, the team works all over the world including the USA, Middle East, Asia, and Africa. The team speaks multiple languages and they have created more than 300 projects of private architecture worldwide.

ALTER EGO Project Group’s Italian office is in central Milan in the well-known Quadrilatero Della Moda. This area is popular and boasts boutiques of the world’s most famous fashion brands, contributing to a luxurious environment wh ere everything is saturated with design ideas and a refined taste for life. Their flagship office is situated in an 18th-century historic building and is viewed as a perfect emphasis on the continuous connection between time periods and the spirit of the place. The Italian Palazzo interior of the office has been carefully preserved and the authentic elements remain, however, the team has also filled the space with new content reflecting current ideologies of comfort and luxury whilst applying the latest technologies. The style of the ALTER EGO office is a diverse mix of inspired neoclassicism and respectable Art Deco, wh ere artful frescoes, Venetian terrazzo floors and painted ceilings co-exist with designer pieces of furniture and décor. Therefore, ALTER EGO Project Group’s office has been recognized by the experts at Luxury Lifestyle Awards for Best Luxury Office Interior Design.

This talented architectural bureau was also awarded by Luxury Lifestyle Awards experts for Best Luxury Villa in Côte d’Azur, for their breathtaking project along the coastline. The client’s key desire was to create a home exposed to nature and therefore the concept behind this luxurious property was a space with blurred boundaries, open to air and light. Each room faces picturesque seascapes, and incredible views fr om panoramic windows are an essential part of the interior. Bionic forms are present in the façade design and inside the house, large-scale arches, decorative elements, and elastic lines can be seen against a background of white, which emphasizes the continuity of spaces. ALTER EGO Project Group perfected each color shade and materials needed to create a masterpiece for their client and coordinated the team of international contractors to achieve the best result.

Source: upscalelivingmag.com

Good design is not simply about creating beauty. The best designers know exactly wh ere to stop to accentuate the inherent beauty and provide a deeper meaning to their projects. This is the approach taken by ALTER EGO Project Group. With their work earning them the prestigious title of Most Outstanding Premium Design Agency, 2022 – Italy, in 2022's Leading Designers Awards fr om LUXlife, we thought it was time to catch up and discover some of the secrets of the team’s incredible success.

What does it mean to find your forever home? A home that is not just for you, but for your children and your children’s children. When customers turn to the team at ALTER EGO, they turn to a team that creates legacies. Their projects are for your descendants to appreciate and enjoy, encapsulating not only what you want fr om life, but combining it with an eye for design that embraces art in every respect.

Founded in 2002, this family business has not changed at all since its inception. The values that inspired its greatness have continued to push the team forward. They continue to offer their clients a way of building their own unique style as a form of self-expression. They are determined to find the semantic constant that underpins clients’ dreams and bring them to life. For nearly twenty years, the same core staff have been committed to exploring these ideas and offering clients the benefit of their considerable experience. That’s how Julia D. Lantieri, founder and CEO of the company, describes their method, “We do our best to ensure that our architectural or interior design concepts hit the customer’s wishes on the first try. This is a very ambitious goal, but there is no other way to start working on a complex, unique project.” It is this approach toward work that truly makes ALTER EGO stand out amongst the crowd.

Whilst based in Milan, the ALTER EGO team have made it their mission to serve the needs of their clients, no matter wh ere they are in the world. With an international audience, and demand for their services constant since they first opened their doors, the team manages projects around the globe. Digital technologies have transformed this work, allowing the team to communicate with the warmth of real-life communication.

Working all over the world and speaking five languages the ALTER EGO team have their ways of connecting with a wide variety of clients – its core values and attitude towards its work has propelled it forward in the industry and it has become a leading business in its trade. As a close-knit team, ALTER EGO has both its clients’ and its staff member’s growth, wishes, and happiness at heart. Working internationally to build the premier properties has required a network of the highest calibre. Every single piece of talent, energy, and experience goes into producing a truly breath-taking project that is the best of the best. And then the team move on and do it all over again.

When it comes to making the impossible possible, the ALTER EGO team are old hands. Their approach combines creativity with incredible luxury and more than a dash of technical ability. Over the years, the team have undertaken hundreds of projects – working with famous clients to make their dreams come true. Their success is something to be justly celebrated, now and for many years to come.

Contact Details:
Company: ALTER EGO Project Group
Name: Anna Chincoli
Email: welcome@alterego-group.com
Website: ALTER EGO

When it comes to creating your dream home, it is imperative that you are confident with the selected architectural and interior design team. ALTER EGO Project Group offers absolute service — taking you fr om the first consultation through to concept completion. They take care of all planning, sourcing, inspection and supervision — from decorating a private aircraft, to designing and building your own bespoke residence complete with helipads, runway and mooring.

The team at ALTER EGO assemble the epitome of private architecture in their work creating the ultimate lifestyle solutions, conjuring beauty that’s unique to their clients. They know how to translate each client’s feelings, thoughts and perceptions into materials, objects and colour. So, most of the customers’ preferences and needs are met from the first round of design drawings. The group values their clients highly and each project curated by them is viewed as a worthy legacy for their clients’ descendants - exclusive and premium houses for families to cherish for years and years to come. Recently, Luxury Lifestyle Awards recognized this world-renowned architectural bureau in three contested categories, namely: Best Luxury Office Interior Design for ALTER EGO Headquarters in Milan, Italy, Best Luxury Interior Design Studio in Russia, and Best Luxury Villa in Côte d’Azur.

ALTER EGO Project Group was founded in 2002 as a family business and has been ever since with the core staff remaining constant throughout the years. ALTER EGO is a clear amalgamation of the world of luxury, creativity, and customer-focused service with technical literacy. The company’s main offices are in Moscow and Milan; however, the team works all over the world including the USA, Middle East, Asia, and Africa. The team speak multiple languages and they have created more than 300 projects of private architecture worldwide. It is no wonder they were recognized by experts at Luxury Lifestyle Awards for Best Luxury Interior Design Studio in Russia.

ALTER EGO Project Group’s Italian office is in central Milan in the well-known Quadrilatero Della Moda. This area is popular and boasts boutiques of the worlds most famous fashion brands, contributing to a luxurious environment wh ere everything is saturated with design ideas and a refined taste for life. Their flagship office is situated in an 18th century historic building and is viewed as a perfect emphasis on the continuous connection between time periods and the spirit of the place. The Italian Palazzo interior of the office has been carefully preserved and the authentic elements remain, however, the team has also filled the space with new content reflecting current ideologies of comfort and luxury whilst applying the latest technologies. The style of the ALTER EGO office is a diverse mix of inspired neoclassicism and respectable Art Deco, wh ere artful frescoes, Venetian terrazzo floors and painted ceilings co-exist with designer pieces of furniture and décor. Therefore, ALTER EGO Project Group’s office has been recognized by the experts at Luxury Lifestyle Awards for Best Luxury Office Interior Design.

This talented architectural bureau was also awarded by Luxury Lifestyle Awards experts for Best Luxury Villa in Côte d’Azur, for their breathtaking project along the coastline. The client’s key desire was to create a home exposed to nature and therefore the concept behind this luxurious property was a space with blurred boundaries, open to air and light. Each room faces picturesque seascapes, and incredible views fr om panoramic windows are an essential part of the interior. Bionic forms are present in façade design and inside the house, large-scale arches, decorative elements, and elastic lines can be seen against a background of white, which emphasizes the continuity of spaces. ALTER EGO Project Group perfected each color shade and materials needed to create a masterpiece for their client, and coordinated the team of international contractors to achieve the best result.

عندما تقرر بناء أو تصميم منزل أحلامك، عليك أن تكون واثقًا من اختيارك لشركة هندسة معمارية وتصميم داخلي متخصصة، تقدم لك خدمات حصرية بدءًا من الاستشارة الأولى حتى اكتمال المشروع. "آلتر إيجو بروجكت جروب" ALTER EGO Project Group هي المجموعة الهندسية المطلوبة التي تهتم بكل التفاصيل بدءًا من التخطيط والإشراف الكامل على المشروع، سواء كانت لتزيين طائرة خاصة، أو تصميم وبناء منزلك الخاص مع مهبط للطائرات أو مدرج أو ميناء للرسو.

يقوم فريق عمل آلتر إيجو أولًا بأخذ نبذة عامة عن المشروع وجمع المعلومات، ليتبنى بعد ذلك ابتكار حلول هندسية توائم الحياة العصرية وتستحضر الجمال الفريد الذي يتطلع إليه العملاء. إن فريق العمل يدرك تمامًا كيفية ترجمة مشاعر وأفكار وتطلعات كل عميل وتحويلها إلى أشياء ومواد ملموسة وألوان حقيقية، بحيث يوقن العميل أن هذا هو التصميم المطلوب، ولن يحتاج إلى جولة ثانية من الرسومات الهندسية.

تتفهم الشركة عملاءها جيدًا وتقدّر أحاسيسهم وتطلعاتهم بحيث يُنظر إلى كل مشروع على انه إرث ثمين جدير بأن يرثه الأحفاد والأجيال القادمة، ليصبح مصدر اعتزاز لأصحابه لسنوات وسنوات طويلة.

في الآونة الأخيرة، كرمت "جوائز لاكجري لايف ستايل" Luxury Lifestyle Awards هذا المكتب المعماري المشهور عالميًا ضمن ثلاث فئات تمّ التنافس عليها، وهي: أفضل تصميم داخلي للمكاتب الفاخرة لمقر آلتر إيجو في ميلانو، إيطاليا، وأفضل استوديو للتصميم الداخلي الفاخر في روسيا، بالإضافة إلى أفضل فيلا فاخرة في الريفيرا الفرنسية أو كوت دازور.

تأسست ALTER EGO Project Group في عام 2002 كشركة عائلية، ومنذ انطلاقها وهي تتبع نفس النهج في العمل والأسلوب في التعامل مع عملائها. ويبدو جليًا من خلال معرفتها وخبرتها التقنية حالة الاندماج بين عالم الرفاهية والإبداع والخدمة الراقية للعملاء. تقع المكاتب الرئيسية للشركة في موسكو وميلانو. ومع ذلك، يعمل الفريق في جميع أنحاء العالم بما في ذلك الولايات المتحدة الأمريكية ومنطقة الشرق الأوسط وآسيا وأفريقيا. كما يتحدث فريق العمل لغات متعددة وقد أنشأ أكثر من 300 مشروع معماري خاص في جميع أنحاء العالم. ولا عجب في أنه تم الاعتراف بهم من قبل الخبراء في "جوائز لاكجري لايف ستايل" كأفضل استوديو للتصميم الداخلي الفاخر في روسيا.

يقع المكتب الإيطالي لمجموعة ALTER EGO Project Group في وسط مدينة ميلانو في منطقة Quadrilatero Della Moda المعروفة. تفتخر هذه المنطقة الشهيرة باحتوائها على بوتيكات تضم أشهر ماركات الأزياء في العالم، مما يعكس بيئة فاخرة مشبعة بأفكار مبدعة في ابتكار التصميم والذوق الرفيع للحياة. يقع مكتب المجموعة الرئيسي في مبنى تاريخي يعود إلى القرن الثامن عشر ويُعتبر صرحًا مثاليًا يربط بين الفترات الزمنية الراقية وروح المكان. تم الحفاظ على التصميم الداخلي للقاعة الإيطالية للمكتب بعناية وبقيت العناصر الأصلية موجودة، ومع ذلك، ملأ الفريق أيضًا المساحة بمحتوى جديد يعتمد على الأيديولوجيات العصرية الحالية لتوفير وسائل الراحة والرفاهية عبر تطبيق أحدث التقنيات. ويعكس أسلوب مكتب ALTER EGO مزيج متنوع بين الكلاسيكية الجديدة والـ آرت ديكو الراقي، حيث تتعايش اللوحات الجدارية الفنية وأرضيات مدينة البندقية "تيرازو" والأسقف المطلية مع قطع الأثاث والديكور. ونتيجة لذلك، تم تكريم مكتب ALTER EGO Project Group من قبل خبراء جوائز لاكجري لايف ستايل كأفضل تصميم داخلي للمكاتب الفاخرة.

حصل هذا المكتب المعماري الموهوب أيضًا على جائزة لاكجري لايف ستايل كأفضل فيلا فاخرة في الريفيرا الفرنسية أو كوت دازور عن مشروعه المذهل على طول الساحل. كانت رغبة العميل الرئيسية هي في بناء منزل مفتوح للطبيعة، أي عبارة عن بناء مساحة ذات حدود غير واضحة المعالم، ومفتوحة للهواء والضوء. تطل كل غرفة على مناظر بحرية خلابة، وفي نفس الوقت تعتبر المناظر الرائعة التي تطل من النوافذ البانورامية جزءًا أساسيًا من الداخل. كما تزيّن الأشكال الإلكترونية واجهة المنزل وداخله، بحيث يمكن رؤية الأقواس الكبيرة والزخرفات والخطوط على خلفية بيضاء. اتقنت ALTER EGO Project Group استخدام كل لون من ظلال الألوان والعناصر اللازمة لإنشاء تحفة فنية جديرة تلبي تطلعات عملائها، بحيث نسّقت وتعاونت مع مقاولين دوليين لتحقيق أفضل النتائج.

من يبحث عن التميّز والاهتمام بأدق التفاصيل وتحويل أحلامه إلى حقيقة لبناء منزله أو مكتبه، فليقصد ALTER EGO Project Group، هذه المجموعة وبفضل فريق عملها العاشق للفن المعماري والابداع، تبذل كل جهودها لتحقيق المستحيل.

لمزيج من المعلومات حول آلتر إيجو بروجكت جروب، يرجى زيارة

(MENAFN- Mid-East.Info) When it comes to creating your dream home, it is imperative that you are confident with the selected architectural and interior design team. ALTER EGO Project Group offers absolute service — taking you fr om the first consultation through to concept completion. They take care of all planning, sourcing, inspection and supervision — from decorating a private aircraft, to designing and building your own bespoke residence complete with helipads, runway and mooring.

The team at ALTER EGO assemble the epitome of private architecture in their work creating the ultimate lifestyle solutions, conjuring beauty that's unique to their clients. They know how to translate each client's feelings, thoughts and perceptions into materials, objects and colour. So, most of the customers' preferences and needs are met from the first round of design drawings. The group values their clients highly and each project curated by them is viewed as a worthy legacy for their clients' descendants – exclusive and premium houses for families to cherish for years and years to come. Recently, Luxury Lifestyle Awards recognized this world-renowned architectural bureau in three contested categories, namely: Best Luxury Office Interior Design for ALTER EGO Headquarters in Milan, Italy, Best Luxury Interior Design Studio in Russia, and Best Luxury Villa in Côte d'Azur.

ALTER EGO Project Group was founded in 2002 as a family business and has been ever since with the core staff remaining constant throughout the years. ALTER EGO is a clear amalgamation of the world of luxury, creativity, and customer-focused service with technical literacy. The company's main offices are in Moscow and Milan; however, the team works all over the world including the USA, Middle East, Asia, and Africa. The team speak multiple languages and they have created more than 300 projects of private architecture worldwide. It is no wonder they were recognized by experts at Luxury Lifestyle Awards for Best Luxury Interior Design Studio in Russia.

ALTER EGO Project Group's Italian office is in central Milan in the well-known Quadrilatero Della Moda. This area is popular and boasts boutiques of the worlds most famous fashion brands, contributing to a luxurious environment wh ere everything is saturated with design ideas and a refined taste for life. Their flagship office is situated in an 18th century historic building and is viewed as a perfect emphasis on the continuous connection between time periods and the spirit of the place. The Italian Palazzo interior of the office has been carefully preserved and the authentic elements remain, however, the team has also filled the space with new content reflecting current ideologies of comfort and luxury whilst applying the latest technologies. The style of the ALTER EGO office is a diverse mix of inspired neoclassicism and respectable Art Deco, wh ere artful frescoes, Venetian terrazzo floors and painted ceilings co-exist with designer pieces of furniture and décor. Therefore, ALTER EGO Project Group's office has been recognized by the experts at Luxury Lifestyle Awards for Best Luxury Office Interior Design.

This talented architectural bureau was also awarded by Luxury Lifestyle Awards experts for Best Luxury Villa in Côte d'Azur, for their breathtaking project along the coastline. The client's key desire was to create a home exposed to nature and therefore the concept behind this luxurious property was a space with blurred boundaries, open to air and light. Each room faces picturesque seascapes, and incredible views from panoramic windows are an essential part of the interior. Bionic forms are present in façade design and inside the house, large-scale arches, decorative elements, and elastic lines can be seen against a background of white, which emphasizes the continuity of spaces. ALTER EGO Project Group perfected each color shade and materials needed to create a masterpiece for their client, and coordinated the team of international contractors to achieve the best result.

ALTER EGO Project Group are the true purveyors of excellence and attention to detail when it comes to turning clients' dreams into reality. Their commitment to making the seemingly impossible, possible shows throughout their hard work and dedication.

Source: menafn.com